5 Twitter Tips for Small Business

This is based on a presentation I gave in November 2017 at the Small Business Connect-Up which is organised by AtKat Marketing and takes place at the Chase Meadow Community Centre in Warwick:

Tip 1: Do as you would be done by

• Be polite and respectful of others
• When someone follows you, look up their profile and consider following back
• When someone shows you their support, send them a thank you
• When someone messages you, send them a reply

Tip 2: Don’t by shy

• Follow people you know
• Follow people you don’t know
• If you see something interesting give it a like and/or a retweet
• Say hello and engage with people

Tip 3: Mix it up

• I read once that only 1 in 7 tweets on a business account should be ‘buy my stuff’ tweets so that leaves plenty of room for everything else
• Use photos, gifs and videos in your tweets to add diversity and encourage engagment
• Send replies, use both the retweet function and the quote function
• Post at different times of day, and on different days of the week

 Tip 4: Cross-post carefully

• Having your posts from other social media automatically appear as tweets often makes for very unappealing tweets which are unlikely to get much engagement
• It is possible to have all or some of your tweets automatically appear on Facebook which will display any attached links, and can be edited if necessary

Tip 5: Use networking hours

• Look for industry specific and/or local networking hours
• Remember to use the hashtag on all your tweets
• Say hello and start a conversation
• Be there during the hour – don’t schedule tweets if you aren’t going to be there
• Don’t necessarily try to engage with every tweet – it’s not usually possible!

Find out more:-

• Follow Kitchenorium on Twitter
• Follow AtKat Marketing on Twitter
• Follow Chase Meadow Community Centre on Twitter
• Find out more about Small Business Connect-Up on Eventbrite